Dynamic Supply Chains: delivering value through people
(FT Prentice Hall, London and FT Press, New Jersey)
This new book follows on from John Gattorna's highly acclaimed book, Living Supply Chains (FT Prentice Hall, Harlow, 2006). The book emphasises the critical need for a radically different business model post-GFC, and offers 'dynamic alignment' as that model.
The primary focus is on re-interpreting customers' differing expectations, and using this insight as the frame-of-reference to design the internal cultural capability to respond in the most appropriate ways. The ultimate aim is to eliminate over-servicing and reward those customers currently being under-serviced.
Four generic supply chain types are identified and described in detail, on both the demand- and supply–sides. With regard to the supply-side, the aim is to reconnect suppliers to enterprise chains rather than operating with separate procurement strategies, unconnected to the front-end. New ways of segmenting suppliers are suggested, which are quite different to conventional methods.
In the end, Gattorna identifies and describes a limited number of 'hybrid' supply chain configurations that he amply demonstrates with real examples, and in the process de-mystifies much of the complexity that has built up in contemporary supply chains.
This is a book for the C-level, watch out for it!
Buy on line for Dynamic Supply Chains receive the 35% discount
