The Strategic Alignment model

Empirical evidence is mounting to suggest that if organizations are to achieve sustained high levels of financial and operating performance, four (4) elements must be dynamically 'aligned', ie., an understanding of customers' buying behaviour; corresponding value propositions to align with the dominant buying behaviours; the appropriate capabilities (or cultural capability) embedded in the organization to underpin the delivery of these specific value propositions; and a composite leadership style at the executive level to ensure the appropriate sub-cultures are in place as required.

Refer Gattorna (1998), pp.1-7; & Gattorna (2003), pp.25-35.