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Supply Chain and Logistics Publications
Realigning Service Operations Strategy DHL Express
By Tim Coltman, University of Wollongong; Professor John Gattorna, Macquarie University and Stuart Whiting, DHL Express.
This paper describes the approach that DHL used to respond to aggressive revenue and profit targets set by its Asia-Pacific regional management board. DHL’s reaction to these targets was to redefine its strategic service vision by systematically aligning its internal support functions with distinct buyer behavior structures. Specifically, we developed a model based on the tangible and intangible factors that directly influence a customer’s choice of a third-party logistics provider.
 Read full paper
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 John has written a paper that has been included in Chapter 4 of Edward Sweeney’s latest book:
Supply Chain Management and Logistics in a Volatile Global Environment, Sweeney, Edward (ed)., Blackhall Publishing, Dublin, 2009.
Chapter 4, John Gattorna:
“Overcoming the flaws in current organisation designs for Enterprise Supply Chains."
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Characteristics, Strategies and Trends for 3PL/4PL in Australia
John's work as Co-Director, Centre for Supply Chain Research, University of Wollongong, led
to the publication on 30 March, 2004 of research undertaken for the Logistics Association of
Australia(LAA) into the "Characteristics, Strategies and Trends for 3PL/4PL in Australia".
This ground-breaking 6-month research project was undertaken by a consortium formed and led
jointly by John Gattorna (SBS) and Willem Selen (Macquarie Graduate School of Management). The
'Alpha' Research Consortium as it was known, also included Cranfield School of Management as
an academic partner, and was funded by industry partners Bluescope Steel; Linfox; DHL; and Manugistics.
The intention is to extend this research into China in 2005, and subsequently link up with similar
work being undertaken in Europe and the US.
The research report dated 30 March, 2004 can be found on the Logistics
Association of Australia (LAA) web site.
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An empirical investigation of 3rd and 4th party logistics provider practices in Australia
Paper presented at the ANZAM 2004 Operations Management Symposium, University of Melbourne,
17-18 June, 2004.
Authors: Professor John Gattorna, formerly Co-Director, University of Wollongong (UoW); Professor Willem Selen, Professor of Operations Management,
Macquarie Graduate School of Management (MGSM); and Robert Ogulin, Doctoral candidate, MGSM.
This research reports on Australian industry characteristics and trends of logistics activities
performed through outsourced partners, based on survey research of Australian Shippers and Logistics
Service Providers (LSPs). This paper reports on the main findings in terms of customer satisfaction
with, and future scope and use of, logistics services provided.
Both shippers and logistics service providers were subsequently compared in their views along
dimensions of strategic alliances, partnerships and collaboration; cross-company integration
and collaboration; customer alignment; geography and physical infrastructure; and recruiting,
developing and retaining people. Important areas of alignment and mis-alignment are identified.
Read
full paper [PDF 318KB]
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Supply Chain Cost Management and Value-based Pricing
By Professor Martin Christopher, Cranfield School of Management; and John Gattorna, visiting Professor, Cranfield School of Management.
Article published in Journal of Industrial Marketing Management, 34 (2005)
pp. 115-121.
Continued deflationary trends in many markets around the world are creating greater pressure for cost reduction in order that margins can be maintained. Customers and consumers are increasingly value driven and consequently less brand or supplier loyal. In this challenging world, there is a growing recognition that creative pricing strategies combined with effective supply chain management provide opportunities for significant cost reduction and increased profits.
This paper presents evidence to support this viewpoint and suggests an approach to supply chain alignment that can enable cost reduction opportunities to be identified and higher profits to be achieved through collaborative strategies.
Read full paper [PDF 987KB]
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Contact John to receive more information about his expertise in
supply chain management. |
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"Many thanks for working with Friday's meeting. Your session
on Strategic Alignment was excellent and made the day
a great success, clearly capturing the interest of everyone
and sending them away with plans to apply your ideas in their
companies."
Bob Nordlinger
Managing Director
Superior Strategy P/L
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