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Upcoming Speaking Engagements graphic

April/May 2008
Series of workshops for MLA members on 'Alignment in Red Meat Supply Chains'

4, 6 & 18-20 April 2008
MGSM
Supply Chain Management MBA Elective

Sydney

10 April 2008
TEC
Brisbane

22 April 2008
Maersk Logistics Workshop
Copenhagen

23 April 2008
Nynas AB Workshop
Stockholm

26 & 27 May 2008
Linfox Logistics-Melbourne
Business School Workshop Series

Melbourne

26 - 30 April 2008
Brazil Supply Chain Seminar Series
Sponsored by Axia Consulting
São Paulo, Brazil

3-4 May 2008
Bahwan Cybertek
Strategy Workshop

Boston, USA

» More events

 

Supply Chain and Logistics Papers



Characteristics, Strategies and Trends for 3PL/4PL in Australia
John's work as Co-Director, Centre for Supply Chain Research, University of Wollongong, led to the publication on 30 March, 2004 of research undertaken for the Logistics Association of Australia(LAA) into the "Characteristics, Strategies and Trends for 3PL/4PL in Australia". This ground-breaking 6-month research project was undertaken by a consortium formed and led jointly by John Gattorna (SBS) and Willem Selen (Macquarie Graduate School of Management). The 'Alpha' Research Consortium as it was known, also included Cranfield School of Management as an academic partner, and was funded by industry partners Bluescope Steel; Linfox; DHL; and Manugistics. The intention is to extend this research into China in 2005, and subsequently link up with similar work being undertaken in Europe and the US.

The research report dated 30 March, 2004 can be found on the Logistics Association of Australia (LAA) web site.

An empirical investigation of 3rd and 4th party logistics provider practices in Australia
Paper presented at the ANZAM 2004 Operations Management Symposium, University of Melbourne, 17-18 June, 2004.
Authors: Professor John Gattorna, formerly Co-Director, University of Wollongong (UoW); Professor Willem Selen, Professor of Operations Management, Macquarie Graduate School of Management (MGSM); and Robert Ogulin, Doctoral candidate, MGSM.

This research reports on Australian industry characteristics and trends of logistics activities performed through outsourced partners, based on survey research of Australian Shippers and Logistics Service Providers (LSPs). This paper reports on the main findings in terms of customer satisfaction with, and future scope and use of, logistics services provided.

Both shippers and logistics service providers were subsequently compared in their views along dimensions of strategic alliances, partnerships and collaboration; cross-company integration and collaboration; customer alignment; geography and physical infrastructure; and recruiting, developing and retaining people. Important areas of alignment and mis-alignment are identified.

PDF icon Read full paper [PDF 318KB]

Supply Chain Cost Management and Value-based Pricing
By Professor Martin Christopher, Cranfield School of Management; and John Gattorna, visiting Professor, Cranfield School of Management.

Article published in Journal of Industrial Marketing Management, 34 (2005) pp. 115-121.

Continued deflationary trends in many markets around the world are creating greater pressure for cost reduction in order that margins can be maintained. Customers and consumers are increasingly value driven and consequently less brand or supplier loyal. In this challenging world, there is a growing recognition that creative pricing strategies combined with effective supply chain management provide opportunities for significant cost reduction and increased profits.

This paper presents evidence to support this viewpoint and suggests an approach to supply chain alignment that can enable cost reduction opportunities to be identified and higher profits to be achieved through collaborative strategies.

PDF icon Read full paper [PDF 987KB]

Transforming from a "Supply Push" to a "Demand Pull" organizational focus to impact on service levels
This paper was delivered by Prof. John Gattorna at the INTERLOG 2004 Conference, Sydney, 28 October, 2004.

Over the last decade there has been a discernible transition from 'supply push' to 'demand pull' in many industries, especially those requiring agile service responses. There have been many factors driving this change, but more demanding and powerful customers have been the predominant reason.

This, coupled with the capacity to respond quickly and cost-effectively. But such a change means going beyond simply improving operational processes - it requires a complete cultural change and shift in mindset in supplier organizations. Ultimately, it comes down to how organizations can structure themselves to manage the required mix of "push" and "pull". This paper presents specific ideas on how this can be achieved.

Behavioral Aspects in the Design and Management of Contemporary Supply Chains

Delivered at the Global Supply Chain & Logistics Conference, Dubai
21-23 February, 2006

This presentation argues that too much emphasis in the past has been placed on technology and infrastructure as the sole source of improved performance in corporate supply chains. In fact, supply chains are not mechanical beasts that work like giant conveyor belts. Rather the speaker will argue that supply chains are propelled predominantly by human behaviour, both outside (customers) and inside (staff and management) the enterprise.

Understand and harness this energy and whole new avenues of performance improvement will be revealed. To bring this vision to reality, the speaker will present a new conceptual model, the dynamic alignment model, which will guide designers and managers of contemporary supply chains to critical areas of 'mis alignment' so that these can be addressed in a more focused way.

Gone are the days of blind cost-cutting. The new era of hi-performance supply chains will be ushered in through a combination of initiatives that improve the 'alignment' between the marketplace, and the enterprise, via smarter allocation of resources. This will all be initiated and driven by inspired leadership.

This presentation is based on a by the presenter: Living Supply Chains: How to mobilize the enterprise around delivering what customers want, published by FT Pearson Education, London, 2006.

CSCMP logoTwo (2) papers delivered at the CSCMP Annual Conference in San Antonio, 15-18 October, 2006.

  1. "How to design and manage collaborative supply chains"
    There is too much spoken about collaboration and too little understood. This address is based on a wider study of the 4 basic types of supply chain, and takes the view that "you only collaborate with those companies which genuinely want to collaborate". In this way over - and under - servicing can be eliminated.

  2. "Living Supply Chains: how to mobilize the enterprise around delivering what your customers want" *
    People drive supply chains, not technology or infrastructure, or anything else. However, most managers are in denial about this because they can't work out how to integrate and align customer requirements on the outside, with internal capabilities of the enterprise. This presentation will show you how to do this, and introduce you to the concept of dynami alignment, a new model for aligning strategies, internal human resources, processes, technology, and leadership style, with customers' buying behaviours.
* After book of the same name
 
Contact John
Contact John to receive more information about his expertise in supply chain management.

John's Profile
Read John's Profile to find out more about him.

"Many thanks for working with Friday's meeting. Your session on Strategic Alignment was excellent and made the day a great success, clearly capturing the interest of everyone and sending them away with plans to apply your ideas in their companies."

Bob Nordlinger
Managing Director
Superior Strategy P/L